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What does it mean to track sentiment on Social Media?

Here at Social Report, we are often asked if we do “sentiment analysis” and we always find it difficult to answer this question with a simple ‘Yes’ or ‘No’. Let’s first try to define the problem space. Sentiment analysis is a phrase that is thrown around a lot. Almost like the word ‘Cloud’ – people… Read More »...

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Published Wednesday, 22 October, 2014